Delivering homecooked meals nationwide for the senior generation for over 30 years, we wanted to support the meals on wheels service and celebrate their good old fashioned service with smiles.

Based on the insight that lots of senior people suffer from loneliness because they don't have enough meaningful interactions with other people, we created a campaign that supported and won over the hearts and minds of the nation.

Via an inter-generational initiative, we put our best foot forward and developed a campaign which saw Wiltshire Farm Foods drivers trained in the art of song and dance to the classic Morecombe and Wise track. We enlisted the help of legendary dancing queen, Arlene Phillips, so they could entertain and engage customers – and of course, bring sunshine to their doorsteps.