More industry recognition followed as the agency launched KitKat Senses, with an integrated campaign fronted by Girls Aloud, celebrated the return of the Blue Smartie, and created Quality St hats that were showcased at Royal Ascot. The agency also spent a decade working with leading beer brands across a range of sponsorship platforms, including F1, The Olympics, The World Cup, and The Premiership. Frank led the charge in the early days of the branded content revolution, which saw the agency launch Foster's Funny – bringing back the iconic Alan Partridge Mid-Morning Matters - followed by the return of The Fast Show as well as Vic & Bob in a series of award-winning campaigns.
By 2007, Frank was already ONE of the largest independent agencies in the country.
During that time, the agency also won awards for creating the world's first motorbike orchestra, reuniting the St Winifred's School Choir for Innocent's Big knit campaign, launching Call of Duty (the largest entertainment franchise in the world), and creating the Npower Book of Light. For three years in a row, the agency also created a discount parody version of the John Lewis Christmas ad for myvouchercodes.co.uk, which would take over and trend on social.