HISTORY
OF FRANK
Founded in September 2000 by Graham Goodkind, Frank started with a belief that ideas should be worth talking about. He believed the agency should create “talkability” for clients' brands, products and services. He liked the word so much he trademarked it, and is proud it’s become part of the marketing lexicon – even if it is a term often borrowed (illegally!) by other agencies.
Not Frank
In the agency's early years Frank quickly made it's mark as one of the most disruptive, creative PR agencies in town, winning PR Week awards for the launch of Nickelodeon's Nicktoons channel (which also won PR Week's Grand Prix Gold Award). The success continued to flow, with a trio of award-winning campaigns. Most notably work that involved HP Sauce sponsoring the brown ball in snooker, with legend of the game Jimmy White changing his name by deed poll to Jimmy Brown.
Whilst the agency was getting saucy, Frank also offered one reader of New Scientist Magazine the chance to live forever, launched the latest Meerkat advert in the meerkat enclosure at London Zoo for comparethemarket.com, and got "Simples" into the Oxford English Dictionary. The accolades kept rolling as Frank became the first PR agency to be crowned “Marketing's PR Agency of the Year” three times.
Whilst the agency was getting saucy, Frank also offered one reader of New Scientist Magazine the chance to live forever, launched the latest Meerkat advert in the meerkat enclosure at London Zoo for comparethemarket.com, and got "Simples" into the Oxford English Dictionary. The accolades kept rolling as Frank became the first PR agency to be crowned “Marketing's PR Agency of the Year” three times.
HISTORY
OF FRANK
Founded in September 2000 by Graham Goodkind. Frank started with a belief that ideas should be worth talking about. He believed the agency should create ‘talkability’ for clients' brands products and services. He liked the word so much he trademarked it and is proud it’s become part of the marketing lexicon – even if it is a term often borrowed by other agencies*.
Not Frank
By 2007, Frank was already ONE of the largest independent agencies in the country.
More industry recognition followed as the agency launched KitKat Senses, with an integrated campaign fronted by Girls Aloud, celebrated the return of the Blue Smartie, and created Quality St hats that were showcased at Royal Ascot. The agency also spent a decade working with leading beer brands across a range of sponsorship platforms, including F1, The Olympics, The World Cup, and The Premiership. Frank led the charge in the early days of the branded content revolution, which saw the agency launch Foster's Funny – bringing back the iconic Alan Partridge Mid-Morning Matters - followed by the return of The Fast Show as well as Vic & Bob in a series of award-winning campaigns.
During that time, the agency also won awards for creating the world's first motorbike orchestra, reuniting the St Winifred's School Choir for Innocent's Big knit campaign, launching Call of Duty (the largest entertainment franchise in the world), and creating the Npower Book of Light. For three years in a row, the agency also created a discount parody version of the John Lewis Christmas ad for myvouchercodes.co.uk, which would take over and trend on social.
Frank continues to deliver bold, industry-defining work which in recent years has seen the agency create the Northern Lights over the Tower of London for Huawei and deliver a trio of campaigns for Burger King. BK Meltdown saw the removal of plastic toys from kids’ meals, “Whoppa” sung by Tiny Tinie on a Whopper, and The Burger Queen campaign where Frank announced the first equal-rights sponsorship of the Stevenage men's & women's football teams.
In 2021 Frank sent the internet into meltdown with a simple tweet for Weetabix, suggesting adding a serving of baked beans to the nation's favourite cereal biscuit in the biggest brand pile on social media has seen. The industry recognised the campaign with over 30 awards.
We identified job seekers were frustrated by the lack of salary transparency when applying for roles for jobsite Adzuna. And so the #MakeSalariesMandatory campaign was born. Delivering a hard-hitting stats based campaign, with an injection of consumer fun – from the totally FRANK, Olivia Attwood. The results? 270 pieces of global media coverage, over a million social engagements and an 84% increase in google search for the brand.
Did you know that 30 seconds of spooning releases the same amount of feel good chemical, serotonin, as a spoonful of peanut butter? Neither did anyone else, and so the #PermissionToSpoon campaign for Meridian peanut butter was born. Frank created 10 spooning positions, with matching spooning (from the jar) ways to enjoy Meridian! Blanket national media coverage and several million views of the social content and we’re content the nation is happily spooning.
During last summer’s heatwave Frank spotted a unique opportunity for hard seltzer client, White Claw to keep the capital cool. The agency created a never-seen-before cooling solution the ‘White Claw Cool Wall’ - a 6m wide frost-fuelled billboard built with specially designed in-built cooling technology that would help consumers stay cool amid the soaring 40-degree temperatures.
Meanwhile Frank continued to work with Lewis Pugh, UN Ambassador for the Oceans, on his feats of endurance (wearing only his speedos). In 2022, Lewis became the first person to swim the Red Sea – highlighting the danger climate change poses to coral reefs and the ocean’s eco-systems. The resulting global media coverage earned Lewis an invitation to address world leaders at COP 27.
2022 also saw Frank deliver a series of “sizzle & delight” experiences at Westfield’s London & Stratford Shopping Centres. The agency delivered a trio of activations, racking up tens of millions of views on social along with national TV and print coverage in the process. Team GB Olympic gymnast (and now youtube / Dancing on Ice sensation) Nile Wilson and his team performed “illegal gymnastics” in centre. Meanwhile, comedian Troy Hawke, was appointed as Westfield’s first official “greeter”. And just this month, Frank took over the Santa’s Grotto, installing a lie detector test, complete with polygrapher (Father Fibmas) to determine which kids had really been “naughty or nice”.
In 2021 Frank sent the internet into meltdown with a simple tweet for Weetabix, suggesting adding a serving of baked beans to the nation's favourite cereal biscuit in the biggest brand pile on social media has seen. The industry recognised the campaign with over 30 awards.
We identified job seekers were frustrated by the lack of salary transparency when applying for roles for jobsite Adzuna. And so the #MakeSalariesMandatory campaign was born. Delivering a hard-hitting stats based campaign, with an injection of consumer fun – from the totally FRANK, Olivia Attwood. The results? 270 pieces of global media coverage, over a million social engagements and an 84% increase in google search for the brand.
Did you know that 30 seconds of spooning releases the same amount of feel good chemical, serotonin, as a spoonful of peanut butter? Neither did anyone else, and so the #PermissionToSpoon campaign for Meridian peanut butter was born. Frank created 10 spooning positions, with matching spooning (from the jar) ways to enjoy Meridian! Blanket national media coverage and several million views of the social content and we’re content the nation is happily spooning.
During last summer’s heatwave Frank spotted a unique opportunity for hard seltzer client, White Claw to keep the capital cool. The agency created a never-seen-before cooling solution the ‘White Claw Cool Wall’ - a 6m wide frost-fuelled billboard built with specially designed in-built cooling technology that would help consumers stay cool amid the soaring 40-degree temperatures.
Meanwhile Frank continued to work with Lewis Pugh, UN Ambassador for the Oceans, on his feats of endurance (wearing only his speedos). In 2022, Lewis became the first person to swim the Red Sea – highlighting the danger climate change poses to coral reefs and the ocean’s eco-systems. The resulting global media coverage earned Lewis an invitation to address world leaders at COP 27.
2022 also saw Frank deliver a series of “sizzle & delight” experiences at Westfield’s London & Stratford Shopping Centres. The agency delivered a trio of activations, racking up tens of millions of views on social along with national TV and print coverage in the process. Team GB Olympic gymnast (and now youtube / Dancing on Ice sensation) Nile Wilson and his team performed “illegal gymnastics” in centre. Meanwhile, comedian Troy Hawke, was appointed as Westfield’s first official “greeter”. And just this month, Frank took over the Santa’s Grotto, installing a lie detector test, complete with polygrapher (Father Fibmas) to determine which kids had really been “naughty or nice”.
We've been doing it for more than two decades. And we'll be doing it for many years to come. Get in touch.
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