What's the first thing kids do when they meet Santa in his grotto... they lie of course.

"Have you been naughty, or nice?"

Over the Christmas period we worked with Westfield to add a fibulous truth telling twist to Santa’s Grotto – kids would be invited to undertake a lie detector test with a professional polygrapher to test whether they were telling tinsel truths or festive fibs!

Talkability® ensued and debate followed. The campaign delivered across all aspects of the media in broadcast, consumer, national and regionals.

One thing for certain is that the kids loved it!!