What's the first thing kids do when they meet Santa... they lie of course.

"Have you been naughty, or nice?"

Over the Christmas period we worked with Westfield to add a fibulous truth telling twist to Santa’s Grotto – kids would be invited to undertake a lie detector test with a professional polygrapher revealing whether they were telling tinsel truths or festive fibs.

Talkability® ensued and debate followed. The campaign delivered across all aspects of the media in broadcast, consumer, national and regionals.

One thing for certain is that the kids loved it!!