As official sponsors of the FA, Weetabix had a shot at the Men’s World Cup 2022.
Taking a two-tonged approach, we launched our Weetakix Challenge and Portrait Challenge as part of our wider Men’s World Cup campaign.

From penalty shoot outs to bix portraits, we used members of the Men’s England squad, influencers and Bixers to bring the campaign to life in a tasty way.

Interactive video content, live match comentary, angendaneering taction and endless bixer creations meant the Men’s World Cup was a win win for Weetabix!