The nation hasn’t been eating enough Weetabix and that’s why we aren’t performing at our best - from poor pothole management to bad VAR decisions in football, these mishaps can be attributed not having our Weetabix.

Embarking on a mission to rebuild the nation "Bix by Bix," we launched the Bix By Bix bursary, a sponsorship of the weird, wonderful and under appreciate parts of Britain. To launch our campaign we brokered a deal with the England Subbuteo Team ahead of the Subbuteo World Cup, taking the headline sponsorship spot. With a need for intense concentration and top-notch performance, Weetabix were the perfect partner for the team, given them “the advantage” at the 2024 Subbuteo World Cup.

Through our sponsorship we provided the team with top spec branded kit, a first of it's kind 'finger coach' to improve the players flicks and kicks and of course, bowls and bowls of Weetabix showing how it enhanced the players’ performance.

In case you were wondering, they were knocked out on penalties by Italy in the Quarter Finals. (we've seen that one before)