We launched the Mana Mural, inviting consumers to express messages of positivity, including gratitude and hopes for the future, by contributing to a large mural decorated with the slogan "Share the Mana."

We also commissioned research to provide insights into the impact and importance of community spirit, and the benefits of positive engagement on individuals.

To enrich the narrative and drive media coverage, we partnered with positivity-spreading duo, AllOnTheBoard for the launch and offered opportunities for the public to sample the signature People’s Margarita.

The mural remained up for 3 days to create a lasting and positive impact on the community.