Developed in partnership with Professor Stephen Bishop, UCL Mathematics, The Talkability Index is an algorithm that enables Frank to predict and measure the outcome of our campaigns, creating a Talkability score from 0-100.
Where 0 = no-one talked about the campaign and 100 = the story caught fire, trended on social, was all over breakfast TV, got debated in parliament, the internet took over and everyone talked about it over a pint (or a coffee).