Škoda
HAPPY HOUNDS PLAYLIST
RAISE TALKABILITY® AROUND Škoda's PARTNERSHIP WITH CRUFTS
By activating a quick tactical campaign, we was able to quickly raise talkability for the partnership, to bring the campaign to life we launched Happy Hounds, a Spotify playlist full of music scientifically proven to soothe dog’s anxiety in the car.
The playlist was curated with Dog Behaviourist and Nutritionist, Anna Webb, who has over 20 years’ experience working with our feline friends. By working with Anna we was able to identify and hit the right notes (pun intended) within the playlist and get your dog chill as can be.
The playlist was curated with Dog Behaviourist and Nutritionist, Anna Webb, who has over 20 years’ experience working with our feline friends. By working with Anna we was able to identify and hit the right notes (pun intended) within the playlist and get your dog chill as can be.
The story was backed up with quotes from real life case studies suffering with anxious dogs and how the playlist works for them, which were told across a range of media verticals, and we also worked with a series of lifestyle and pet focussed profiles to promote the playlist & Crufts partnership.
PIECES OF COVERAGE
BROADCAST HITS
SPOTIFY SAVES
187
18
RESULTS
1,000+
