We created a campaign for KIND Snacks to find the UK's "KIND hero", the person who inspires their community and spreads positivity. Brits were invited to nominate #MyKindHero .

The winner, Jo Newby, had fostered 92 children over a period of 18 years and set up three pan-disability football teams. KIND erected a statue in her honour, unveiled on London’s iconic Southbank, as a celebration of her kindness.

The result? The campaign and Jo featured across national print media and broadcast channels