We tapped into the 'summer of sport' to educate parents about the ingredients inside innocent's kids smoothie pouches.

Only 23% of kids get their five a day and 36% of parents find it challenging to get little ones excited about fruit and veg. Pair this with the innocent’s challenge to showcase their juice pouches are nothing but fruit and veg – it was time to reinvigorate our love for the good stuff and bust the myths.

innocent are the experts in all things crushed (crushed fruit & veg into bottles specifically), we launched the ‘Crushing It Summer Games’.

A unique games event hosted at the Olympic Park, timely the night before the opening Ceremony, alongside Olympian Greg Rutherford, we filled the space with quirky machines where families could crush, squeeze and blend fruit & veg to make their very own smoothies.

The two-day event welcomed over 1,500 media, influencers and Londoners, all helping build authority that only fruit & veg goes into innocent’s smoothies.