LONDON LIGHTS
HUAWEI MOBILE
TO CELEBRATE THE RELEASE OF THE HUAWEI P30 PRO – THE MOST HOTLY ANTICIPATED SMARTPHONE OF THE YEAR, HUAWEI CREATED SOMETHING VIRTUALLY IMPOSSIBLE TO PUT THE UNPARALLELED PHOTOGRAPHY CAPABILITIES OF THE PHONE TO THE TEST.
Working with Dan Acher, Huawei recreated the Northern Lights over the iconic Tower of London (exclusive launch to the media on 4th April, followed by two consumer nights on 5th and 6th April).
Made In Chelsea’s Oliver Proudlock and model, Vogue Williams were among the talent to attend the launch and try out the phones capabilities for themselves. To add to the buzz of the event, 17 influencers and KOLs also attended the event.
More than 3,000 people also attended the consumer nights, with 300 trials of the handsets completed by on site brand ambassadors; showcasing the capabilities of the new handset.
Media, influencers and talent were invited to an exclusive first look at the London Lights on 4th April, where guests were dazzled with P30 Pro themed drinks, food and P30 Pros…
Brand Ambassadors were on hand to demonstrate the unparalleled photographic and low level light capabilities of the handsets, and spoke to more than 200 guests on launch night. Their feedback was as unparalleled as the P30 Pros…
Over the course of the two consumer nights on 5th and 6th April, Huawei saw more than 3,000 people visit the London Lights.
PIECES OF COVERAGE
SOCIAL ENGAGEMENTS
ATTENDEES
140
24k
4k
RESULTS
