By July 2020 however, it was clear that the annual line-up of a torchlight procession, live music concerts, family events, a massive street party, traditional dancing, fireworks, and even the costumed parade would be unable to go ahead due to the impact of Coronavirus.

To mark the launch of the online series, Frank created and executed a fully integrated campaign, 'Fare Well', that not only captured attention across the globe but certified Scotland’s standing as one of the leading New Year’s events in an environment like no other.

A visually captivating and emotive experience for online viewers, Fare Well saw 150 individual drones take to the skies to deliver one of the UK’s largest swarm drone shows. Using sophisticated AI software to choreograph their movements, the drones reached an altitude of 150m and displayed stunning imagery spanning nearly 200m wide above iconic Scottish scenery. Bringing together a powerhouse of incredible Scottish talent, the Fare Well show was set to an exciting new piece of writing by the award-winning poet and Scots Makar (Scottish poet laureate), Jackie Kay, and lending their voices to bring Jackie Kay’s words to life included renowned actors David Tennant, Siobhan Redmond, and Lorne MacFadyen.