ESTRELLA
GALICIA

SPANISH NOT SPAN-ISH

Spanish not Span-ish

Estrella Galicia is a 5th generation independently owned Spanish brewery, proud to be authentically Spanish, unlike many of the other best selling “World Lagers” in the UK.

We revealed that 80% of the top ‘world lagers’ are actually brewed in the UK - big brands are pulling the wool over consumers’ eyes. We revealed these stats alongside a comedy skit set in a UK brewery, showing the workers running line after line of ‘world’ beers, alternating between each by just pressing a button.

But that's not all, we conducted research to reveal that Brit’s are clueless about the origin of some of our favourite food and drinks and produced a comedy skit to supplement the findings, highlighting that 80% of the top world beers in the UK are actually brewed in the UK.

After our original splash, we picked apart our evergreen research and re-nosed our pitches, offering the availability of a spokesperson to target Tier 1 media with the goal of further highlighting that Estrella Galicia is a pioneer in authenticity, as a fourth generation family owned brewery that is proudly brewed in Galicia.

We did so to great effect, generating true talkability.
PIECES OF
COVERAGE
NATIONAL
HITS
BRAND ASSET
INCLUSION
64
18
98%
RESULTS

GO BACK TO CASES