Estrella Galicia is a 5th generation independently owned Spanish brewery, proud to be authentically Spanish, brewed under traditional Galician methods and shipped to the UK, unlike many of the other best selling “World Lagers” in the UK.

We launched the "Spanish, not Span-ish" campaign, revealing that 80% of the top ‘world lagers’ are actually brewed in the UK with big brands pulling the wool over consumers’ eyes. We also created a comedy skit set in a UK brewery, showing the workers running line after line of ‘world’ beers, alternating between each by just pressing a button.

Resulting in National headlines, trade debate, Talkability® and a disrupted category