Estrella Galicia is a 5th generation independently owned Spanish brewery, proud to be authentically Spanish, unlike many of the other best selling “World Lagers” in the UK.

We revealed that 80% of the top ‘world lagers’ are actually brewed in the UK - big brands are pulling the wool over consumers’ eyes. We revealed these stats alongside a comedy skit set in a UK brewery, showing the workers running line after line of ‘world’ beers, alternating between each by just pressing a button.

But that's not all, we conducted research to reveal that Brit’s are clueless about the origin of some of our favourite food and drinks and produced a comedy skit to supplement the findings, highlighting that 80% of the top world beers in the UK are actually brewed in the UK.

After our original splash, we picked apart our evergreen research and re-nosed our pitches, offering the availability of a spokesperson to target Tier 1 media with the goal of further highlighting that Estrella Galicia is a pioneer in authenticity, as a fourth generation family owned brewery that is proudly brewed in Galicia.

We did so to great effect, generating true talkability.