DRIVING KINDNESS

KIND SNACKS

How do you drive awareness of a corporate partnership in a way that feels completely authentic to both the brand and the consumer?

We worked with KIND Snacks’ to drive awareness of their partnership with charity CALM.


To do this we launched Driving Kindness, a campaign that saw people across the country submit messages of hope and encouragement to people they couldn’t see delivered to them via a digital billboard! We even got man of the moment and Youth Mental Health Ambassador Dr Alex involved to help spread the word and generate entry submissions…

SUBMISSIONS
FOLLOWER GROWTH
MILES DRIVEN
650
158%
1,000+
RESULTS

GO BACK TO CASES

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