We launched the world’s-first mud wash x Dacia so Brits could see how their Dacia 4x4 would look when put to the test to get the nation ‘adventure ready’.

We commissioned research that revealed how British 4x4 owners typically use their vehicles, playfully bringing-to-life the reality that most owners had never taken them off road. As an antidote to this, Dacia launched a bookable mud wash service that was available to all 4x4 drivers within the UK.

The result? Headlines, comments, engagements, shares and a whole heap of muddy 4x4s