We produced an idea that plays into the brands personality of going against the grain, Dacia launched the world’s-first mud wash to get the nation ‘adventure ready’ in 2022.

We commissioned research that revealed how British 4x4 owners typically use their vehicles, playfully bringing-to-life the reality that most owners had never taken them off road.

As an antidote to this, Dacia launched a bookable mud wash service that was available to all 4x4 drivers within the UK, the mud-wash was at a Dacia showroom in West London.