How? Overnight we installed the UK’s first cooling billboard! Featuring heat proof paint and touch-activated cooling pads made from heat absorbing gel to cool passers-by, a QR code directing viewers to White Claw’s website and a instagrammable photo moment, we turned empty wall space on the iconic Redchurch street into a must-visit destination.

After getting everything lined up on the Friday and the mural being built on the Monday ahead of the soaring Tuesday temperatures – this was a quick turnaround that delivered fantastic results.