We worked with White Claw to cool down the public in London on the hottest UK day on record, building the world's "coolest, cool wall", a cooling mural in Shoreditch made from heat proof paint and cooling pads that would literally cool down passers-by. The campaign was delivered in 72-hour turnaround time from ideation to activation.

The result? White Claw became part of national conversation during a heat wave, for all the right reasons.