CHALLENGE

With no influence budget, we needed to flip the influence approach on it’s head and engage with authentic fans of the brand, turning superfans in brand ambassadors.

SOLUTION

We identified up and coming music influencer Fish56Octagon, who DJ’s in his dressing grown each morning while eating a bowl of Weetabix as a target for simple brand engagement and merch gifting.With a £100 merch budget, we created a custom Weetabix dressing gown, printed a personalised Weetabix box and sent it to Fish. Not only did we make Fish’s day, we galvanised his audience and turned them into Weetabix superfans too.