We gave UK media, influencers and passersby a first look at the new all-electric SKODA VISION 7S concept car, with an evening of lights, camera, traction!

They had the chance to explore its futuristic features, shooting stunning content from the event that saw the car set in front of London's luminous Tower Bridge juxtaposing the future of motoring with the history of London.

They also had the exclusive opportunity to chat to the car’s lead designers, who explained the lean-mean-green machine in depth, as well as SKODA's vision for the years to come.

The result? An influencer led launch that generated views, comments, engagement and social traction