We partnered with UK rapper Tinie Tempah for the release of his summer anthem, 'Whoppa', which would see a tiny Tinie, perform 'Whoppa' on a stage of BurgerKing's signature dish, the Whopper, via the marvels of augmented reality.

The result? We served up a series of media exclusives, news announcements and 1-2-1 interviews that delivered Talkability® by the boat load, satisfied media hunger and left consumers wanting even more from their favourite burger brand.