To mark the launch of Apprentice winner, Sarah Lynn's, new online business: Sweets in the City, a portrait of Lord Sugar was presented to her business partner out of 3,000 sweets!
- “The buzz that takes over and does your best marketing for you.”
Frank is a creative agency that helps brands lead, drive and own conversations.
We create insight-led campaigns that generate buzz, kick-start a reaction and make a real difference. Offline, online, digital, social, influencers, paid, owned, earned, shared… or whatever the buzzwords of the moment are… we believe great ideas are at the heart of it all, and are by their very nature channel neutral. Great ideas get people talking. We’ve developed a detailed approach and methodology to help engineer this. We call it Talkability® and it’s at the core of everything we do. And we believe in it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
When it comes to making ideas happen, we’re ruthless in delivery. As you’d expect from an agency called Frank, we tend to let our results do the talking. We realise that’s there’s no point in generating Talkability® if it doesn’t make a real difference to your business. We have a bespoke evaluation model that we use to track and measure our campaigns from inception right through to attributable business results. We call it, The Franking Machine.
The result of all this is an ultra-effective, open, honest and down-to-earth approach to doing business. We’re frank with our clients and they’re frank with us. It’s better that way. And that’s why we’re one of the industry’s most decorated agencies, responsible for some of its most famous campaigns. Check out our Trophy-o-matic.
FYI, we don’t just do consumer campaigns, we have a corporate division called Francis too.
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Here’s some Talkability® we made earlier…
Inspired by widely talked about television programme, Chessington created a mini series, Penguin Love Island, to be broadcast across owned channels, following the highs, lows and muggings off on the ice. Danny Dyer became Chessington’s very own Iain Sterling and provided narration for some of the episodes.
We worked with Photobox to help them create the ultimate Royal Family photo album, taken by the Great British public.
Some residents in the most vandalised areas in the UK woke up to a surprise from Churchill...
As ŠKODA's messaging is all about being 'Driven by Something Different' we worked with Paloma Faith, an artist who's known for going her own way, to record an exclusive track and perform a pop-up gig for fans and media.
Launching the new Volvo XC40 with a day of balancing Swedish Lagom activities, from arial yoga to cinnamon bun baking.
For the third year in a row, in a cheeky response to the much anticipated John Lewis christmas ad, we teamed up with MyVouchercodes.co.uk. The John Lewis Christmas advert took seven months to make and cost £7 million. We worked with MyVoucherCodes.co.uk to create a discount version in seven hours, costing just £700, with spectacular results.
We celebrated the launch of Baking Buddy's 100% Natural Tinned Pumpkin by creating a video guide to "Carving a Trumpkin" ahead of Halloween.
#GiveUsAShot, a product advocacy campaign, saw us bringing on board hundreds of top health, fitness and lifestyle influencers who swapped their daily snack for Shots. Their posts demonstrated to their audiences the creative ways and places to enjoy shots before encouraging their followers to create the same.
To promote a new partnership between Ready Break and Bear Hunt, we launched an influencer led campaign targeting mums, influential bloggers, instagrammers and high profile vloggers.
To promote Lucozade Zero's sampling campaign with Missguided and the launch event at the Westfield store, we worked with Missguided's influencers to amplify the in-store wins. We created theatre around these moments with confetti cannons, asking the influencers to film them and post across social media. This was also supported with listings coverage and competition placements.
To launch Flare Games' new mobile game in collaboration with U.S. cult hero Chuck Norris, we worked with LadBible to take over their Instagram channels for a day, asking Chuck a series of challenging questions, with calls to action to download the game.