(Talk-a-bil-ity)
NOUN
Frank is a creative agency that helps brands lead, drive and own conversations.
We create insight-led campaigns that generate buzz, kick-start a reaction and make a real difference. Offline, online, digital, social, influencers, paid, owned, earned, shared… or whatever the buzzwords of the moment are… we believe great ideas are at the heart of it all, and are by their very nature channel neutral. Great ideas get people talking. We’ve developed a detailed approach and methodology to help engineer this. We call it Talkability® and it’s at the core of everything we do. And we believe in it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
When it comes to making ideas happen, we’re ruthless in delivery. As you’d expect from an agency called Frank, we tend to let our results do the talking. We realise that’s there’s no point in generating Talkability® if it doesn’t make a real difference to your business. We have a bespoke evaluation model that we use to track and measure our campaigns from inception right through to attributable business results. We call it, The Franking Machine.
The result of all this is an ultra-effective, open, honest and down-to-earth approach to doing business. We’re frank with our clients and they’re frank with us. It’s better that way. And that’s why we’re one of the industry’s most decorated agencies, responsible for some of its most famous campaigns. Check out our Trophy-o-matic.
FYI, we don’t just do consumer campaigns, we have a corporate division called Francis too.
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#GiveUsAShot, a product advocacy campaign, saw us bringing on board hundreds of top health, fitness and lifestyle influencers who swapped their daily snack for Shots. Their posts demonstrated to their audiences the creative ways and places to enjoy shots before encouraging their followers to create the same.
