CHALLENGE

After a 2 year hiatus, it was time to bring back the Jammie Dodgers social channels and drive serious talkability online for one of the UK’s most iconic biscuit brands.


SOLUTION

We cracked a killer social strategy, defined new content pillars and content sources including recipes, UGC, designed assets, and a frequency which hacks the algorithm for best results. For launch, we teamed up with CGI artist Rekode to create three WTF social assets showing Jammie Dodgers causing mischief in the most unexpected of places including Big Ben, Piccadilly Circus and a Jammie Dodgers HQ. These assets kicked off our new social strategy for Jammies – encouraging our audience to act their shoe size, not their age.