After a 2 year hiatus, it was time to bring back the Jammie Dodgers social channels and drive serious talkability online for one of the UK’s most iconic biscuit brands.

We teamed up with CGI artist Rekode to create three WTF social assets showing Jammie Dodgers causing mischief in the most unexpected of places including Big Ben, Piccadilly Circus and a Jammie Dodgers HQ. These assets kicked off our new social strategy for Jammies – encouraging our audience to act their shoe size, not their age.

The result? Jam-dropping results across Facebook and Instagram for the relaunch - including thousands of new followers joining the mischief!