We have long been told you can ‘do well by doing good’. But nobody has ever really explained how or why?
These days, your mission is your social calling, not just copy on your website. Good Things was formed to help clients address these expectations and works to affect change on both a domestic and international scale.
Whether you are speaking to a customer, stakeholder, regulator or the media – there is a new expectation to communicate with purpose and ensure your brand values and proposition meets consumer perceptions and expectations.
Good Things, aims to help clients identify how to best use their profile, scale and influence to affect purposeful, positive social change in light of heightened expectations to identify and lead global solutions
Accenture research shows nearly two thirds of consumers are more likely to engage with brands that stand for a purpose that reflect their own values and beliefs, and 62 per cent want companies to take a stand on the social, cultural, environmental and political issues.
Ready to do some good things together?