INNOCENT
CRUSHING IT INFLUENCERS
HELPING FAMILIES CRUSH IT THIS SUMMER
CHALLENGE
Innocent wanted to promote the importance of fruit and veg in kids’ diets in a way that felt natural and trustworthy. The brand needed to integrate seamlessly into influencer content - never looking like an ad -while also driving buzz around its Crushing It Games experiential pop-up.
SOLUTION
We partnered with majority micro-influencers whose family-focused content made Innocent a natural fit. By embedding the product subtly into real-life moments, we achieved an 8% engagement rate, 4x the industry average.
The two-phase campaign saw influencers first attend the pop-up, followed by relatable at-home content to sustain momentum and keep the brand presence authentic.
Innocent wanted to promote the importance of fruit and veg in kids’ diets in a way that felt natural and trustworthy. The brand needed to integrate seamlessly into influencer content - never looking like an ad -while also driving buzz around its Crushing It Games experiential pop-up.
SOLUTION
We partnered with majority micro-influencers whose family-focused content made Innocent a natural fit. By embedding the product subtly into real-life moments, we achieved an 8% engagement rate, 4x the industry average.
The two-phase campaign saw influencers first attend the pop-up, followed by relatable at-home content to sustain momentum and keep the brand presence authentic.
SOCIAL REACH
AVERAGE
ENGAGEMENT RATE
ENGAGEMENT RATE
CLICK'S THRU
71.6M
8%
201K
RESULTS
