Despite their economic prominence, small businesses remain the hardest hit from Covid-19. Christmas 2021 was a lifeline – one in five didn’t expect to survive 2022 without a good Christmas trading period. In fact, Christmas is so important to small business owners, they wish it could be Christmas Everyday. We set out to re-record the song with a choir of small business owners and a few recognisable faces.

As SME owners sang their hearts out for survival, it set the stage for Simply Business to call on the country to support SMEs long-term.

The result? Hundreds of media headlines reaching billions, the creation of a Small Business Christmas Choir, the re-recording of I Wish It Could Be Christmas Everyday, one music video and millions of views. The video was Simply Business’ most successful organic post to date.