With a campaign to save the full English breakfast from dying out of course!

We revealed that Gen Z aren’t cooking a traditional fry up due to the grease involved, putting the nation’s favourite brekkie at risk. We stepped in with Breville’s Greaseless Spoon cafe using Breville’s new Halo Flexi Air Fryer.

Open to media, influencers and Londoners, the Greaseless spoon generated headlines and trended on social, putting Breville’s new air fryer on the map