On what was supposed to be Glastonbury Festival’s 50th birthday, BBC Sounds brought the festival to homes – virtually. To point people towards the ‘Glastonbury Experience’ hub, BBC Creative produced a film that nostalgically flicks through footage filmed by festival-goers over the years. With a heavy heart the festival announced in March that this year’s 50th anniversary event would not take place due to safety concerns concerning the coronavirus outbreak, causing dismay for those who had bagged a coveted ticket.
The Week The BBC Hosted Glasto From Home
Disinfect Group was established during the coronavirus pandemic by professionals from the experiential sector to help post-lockdown events meet the hygiene standards now required. Plough Lane, future home to AFC Wimbledon, is one of the first UK locations to install Disinfect’s hygiene stations, but it is being marketed as something that can also work well at shopping centres, airports, large retailers and cinemas. The weatherproof pop-ups can be locked up at night and built directly into entrances to ensure use by every visitor.
Carlsberg captures the anticipation of a long-awaited pint in a campaign celebrating the reopening of pubs after lockdown. As the government eases lockdown restrictions, pubs in England are allowed to reopen from 4 July after three months of closure. “Welcome back to the pub”, created by Fold7, launches today (Friday) to mark this turning point. An upbeat TV ad spoofs an escape movie and follows three friends as they break out from the mundanity of lockdown, until they finally meet in a beer garden and enjoy freshly poured pints of Carlsberg Danish Pilsner.
From the Toosie Slide and handwashing challenges to BLM protests and Pride, these are just some of the reasons why TikTok has dominated the headlines and won the public’s heart in 2020. The Drum, in partnership with TikTok, is challenging advertising creatives to recreate their favourite ads from the past on the platform, using the powerful in-app tools.
Facebook has announced a new News Feed algorithm update for news content, which will put more emphasis on original reporting, and boost content from news websites that provide information on their journalists, increasing transparency.
The change comes as more people are turning to Facebook for news content – according to Pew Research, around 68% of Americans now get at least some news content from social platforms, with Facebook the leading source. And with many local news outlets being forced to close due to the impacts of the COVID-19 pandemic, the reliance on Facebook for news, especially local updates, is only going to rise.