The Week New Zealand Found Out Porn Isn’t Real

New Zealand’s Government Warns That Porn Isn’t Real Sex In New Campaign

The Keep It Real Online campaign, produced by creative agency Motion Sickness, aims to educate parents and caregivers about bringing up these uncomfortable subjects with children and youths, who are constantly exposed to the internet.

One video that has not-so-surprisingly gone viral depicts two adult stars, Sue and Derek, showing up at the doorstep of a mother and her son, who’s been obsessively watching X-rated films on his “laptop, iPad, PlayStation, his phone, [his mother’s] phone, smart TV projector,” to caution him that their portrayals of sex aren’t true to life.

Greenpeace Release Message For World Oceans Day

Whilst COVID-19 means that some events can’t happen, Greenpeace has written a message for World Oceans Day detailing the work that needs to be done. The message says: Greenpeace campaigns for environmental justice, convinced that if we win, we will improve the lives of millions on this planet, often the poorest and most marginalised.

 

Bulldog Gin and DJ Mag Host Virtual House Party For World Gin Day

Bulldog Gin has partnered DJ Mag on a virtual house party for World Gin Day. The event takes the place of in-person experiences the brand would have held throught the festival season. The 13 June event, in aid of independent music charity Nordoff Robbins, will feature live DJ sets streamed on DJ Mag’s website, Facebook page and YouTube channel. Viewers will have the option to make donations to Nordoff Robbins during the session.

TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

This week, TikTok has published a new case study which provides a basic overview of how to run one of the most successful promotional options on the platform – a branded hashtag challenge.

Branded hashtag challenges are just as they sound – brands create a specific hashtag linked to a video challenge, which they can then use to expand their messaging by facilitating an interactive, engaging video response campaign. That’s not necessarily easy – you can’t just come up with any idea and expect TikTok users to follow along. But if you can come up with an interesting, engaging idea, which enables users to provide their own creative takes, it can definitely have significant reach and brand awareness benefits.

 

LinkedIn’s Testing a New ‘Status’ Option to Help Keep Connections Updated on What You’re Up To

LinkedIn is testing a new ‘Current status’ option which would enable users to share what they’re up to at any given time with a one-line summary that would appear in different surfaces within the app.

On LinkedIn, it could provide another way to promote event attendance in order to meet up with people in real life. Well, not right now, of course, but in future, when we can return to physical events – you can imagine that it might be beneficial for LinkedIn members to add in a “@Dreamforce” status, for example, which connections could then come across within the app.