John Boyega Delivers Impassioned Speech During London Protest
As the #BlackLivesMatter protests continued to spread across the world, John Boyega became the latest cultural figure to join the calls for justice. The Star Wars actor delivered a powerful speech at the protest taking place in London’s Hyde Park, which drew a large crowd from across the city. He received backing from across the film industry as a result of his speech, with supportive comments from Lucasfilm, Jordan Peele and Black Mirror creator Charlie Mirror.
Reebok Ask “What Would We Be Without the Black Community”
Reebok took to its social channels t to acknowledge the contributions of the black community not only to their business, but the world at large.
A series of images was shared with the intention to encouragee others to take a moment not to walk in someone else’s shoes, but to at least take the time to understand what it means to be someone walking in different shoes. The powerful post asked Reebok’s online community to educate and inform themselves on the societal discrepancies that exist.
Ben and Jerry’s Speak Out With Their New Pecan Resist Flavour
Ben and Jerry’s has never been a brand scared to speak out on political issues. In response to the George Floyd incident they released a statement calling for the deconstruction of white supremacy. “What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning.”
To celebrate the movement the brand released a new ‘Pecan Resist’ flavour, pledging the profits to four front line protest organisations dedicated to bailing protesters out of jail.
Nike and adidas Come Together For a Heartfelt ‘Togetherness’ Message
Nike and adidas both made individual statements regarding the George Floyd incident and the ensuing movements, with Nike’s #UntilWeAllWin campaign being one of the recognisable to land. In this case however, both and Nike and adidas have put differences aside, to create a powerful image of what it means to come together. Adidas shared a quote RT of the Nike campaign, underpinning that it’s together, we make progress. Simple, yet effective.
Of course, there have unfortunately been a number of cases brands using this moment to superficially benefit and further their own agendas. The ‘Twitter Police’ are making sure that these instances do not go under the radar. A new trend ‘This you?’ sees users replying to seemingly supportive posts with screenshots of those same users previous contradictory tweets of them displaying racist behavior or sentiment.
Influencers of the Week:
Our influencers of the week section this week is dedicated to black influencers who have spent the last week using their platform for activism and education to further advance the #BlackLivesMatter movement.
A cultural consultant and the founder of TTYA London, an inclusive space for excluded girls, Irene has always been active in this environment. Following the incidents in America, she has been using her platform to spread positivity and knowledge to businesses and speaking strongly on what many confuse as a delicate subject.
Naomi is the main individual and figure responsible for the organisation of the recent peaceful protests in London. Her initiative has thousands together. Her organisation skills as well as leadership have both been second to none over the last week.
Leomie is a TedX speaker and a London based model. Over the last week she has been spreading information and resources on racial oppression, including some shocking statistics on inequality and material on what YOU can do to help end it.