Daily Round-Up 1/5/20

Morrisons Launches Food Boxes Filled With Gluten-Free Essentials

Morrisons has launched a box of gluten-free food essentials for home delivery during the coronavirus pandemic. The box contains gluten-free pasta, biscuits and cereal, as well as a mix of fresh and food cupboard items such as cheese, vegetables and chicken breasts. The boxes (rsp: £35) are available from today (30 April) for next-day delivery online at Morrisons. They were created to “make home cooking easier for people that are gluten intolerant and cannot leave their home or are struggling to reach the supermarket”, said Morrisons.

Brave Spark and Trivento Celebrate Those With a Taste For ‘Bold Discoveries’

Trivento is a bold wine brand for those with a bold adventurous spirit and a taste for self-discovery. With the rapid growing success of Trivento’s wines in 2019 (the brand saw 53% value growth last year), Trivento had an ambition to create a distinctively bold brand campaign that would continue to drive awareness and engagement throughout 2020 and beyond.

Aligned with their partnership with the Discovery Channel, Trivento engaged Brave Spark to deliver a TVC and digital ad campaign that would encourage consumers to share and celebrate ‘Real Life Bold Discoveries’ in their everyday lives.

By encouraging consumers to discover something for themselves, about themselves, Trivento wanted to deepen their emotional connection with consumers as well as foster a collective sense of belonging amongst them.

LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment 

LinkedIn’s adding a new way to help employers and candidates connect via video – an increasingly important consideration during the COVID-19 lockdowns – while it’s also launching a new, AI-enabled assessment tool that can help interview candidates better prepare for the interview process.

The discomfort around the job application process leads into LinkedIn’s next new tool – LinkedIn is also adding a new, automated interview feedback tool, which enables users to record themselves answering common interview questions, then provides AI-generated feedback on your answer delivery – including notes on pacing, your use of “filler words”, phrases to avoid, etc.