Daily Round-Up 30/04/20

Camden Town Brewery Releases ‘Thank You’ Lager to Benefit Healthcare Workers

Camden Town Brewery has rebranded its signature Camden Hells lager as Camden Heroes to raise money for healthcare workers during the coronavirus pandemic. All proceeds from the limited-edition Camden Heroes, on sale for £10 per six-pack from today (29 April) at the brand’s online shop, will be donated to charities supporting healthcare workers.

Camden is also giving 20,000 cans to front-line staff at London hospitals, ambulance stations and clinics as a gesture of gratitude when they end their shifts. Additionally, all NHS staff can claim a free six-pack of the lager by signing up online, using their work email address and entering the code “HEROESFORHEROES” at checkout.

Adidas 3D-Printing Face Shields To Meet Shortage Welcomes Supply Requests 

Adidas previously collaborated with digital manufacturing company Carbon to produce the popular 3D-printed footwear, Futurecraft 4D. Now, the two have teamed up to manufacture face shields for frontline workers combating the coronavirus pandemic with the same 3D-printing technology.

The face shields are highly elastic and tear-resistant as they are made out of the Elastomeric Polyurethane material used in the adidas 4D midsoles.

Burger King Will Give You A Free Whopper If You Make Its Ads Your Zoom Backdrop

Burger King has cooked up a new perk of staying indoors by bringing its out-of-home billboards into the homes of customers.

The latest campaign, called Home Of The Billboards, was produced by creative agency David Buenos Aires. It attempts to bribe customers with a free Whopper sandwich when they use Burger King’s billboards as virtual backdrops in video conferences.

All you have to do is download a billboard photo from Burger King’s Twitter account and use it during a video call, then take a photo of the conference, upload it on Twitter and tag @BurgerKing along with the hashtag “#HomeOfTheBillboards.”

Levi’s Reports Strong Results From TikTok’s ‘Shop Now’ Button
Levi’s has revealed that it is among the first retailers to have been given access to TikTok’s ‘Shop Now’ button – which allows people to make purchases through links posted to TikTok – and says it has already seen high engagement and increased traffic to its website. As part of the trial, Levi’s partnered with TikTok influencers including Callen Schaub and Everett Williams, who each created and sold their own customised denim.