Voxi, the Vodafone network aimed at people aged 25 and under, has created its first ad produced and shot completely remotely as the UK coronavirus lockdown continues.
Morning Round-Up 14/04/20
Co-op have scrapped their Easter Sunday advertisement campaign to be able to donate airtime worth £2.5m to fight global .hunger amid the Covid-19 pandemic
Off the back of rolling out Instagram DMs to the web version this week, Instagram have now also introduced the capability to view Instagram Live Streams from the web as well.
Given the majority of people have to stay at home right now amid the COVID-19 lockdowns, a lot more people are viewing video content on their desktop PCs, so it makes sense for Instagram to capitalize on that potential, and expand the viewing options for Live.
Many celebrities are also using Instagram Live to connect with fans amid the COVID-19 pandemic – musician Diddy, for example, has been running isolation dance parties to raise money for charities via Instagram Live.
The addition is welcome as more and more people transition to web use of Instagram, both personally and for business purposes. Additionally, we can only assume it won’t be long until you can upload posts via the web, which could change the social media landscape dramatically. Stay tuned.