Burger King Is Having A #Meltdown (Of Its Plastic Toys)
It’s been a busy week at Frank HQ, as we worked with Burger King UK to announce that the brand is taking action against plastic waste in its new campaign Meltdown.
From this week Burger King UK will no longer be including plastic toys within its King Junior meals, eliminating 320 tonnes of single use plastic annually. Not content with just that, the Home of the Whopper is going one step further by launching a nationwide free toy amnesty.
Calling for people across the UK to drop off their giveaway plastic toys from both its own and competitors’ kid’s meals in amnesty bins that have been installed in every Burger King restaurant, for every toy donated customers can get a free King Junior meal with every adult meal purchased.
These old toys will be given a new lease of life and transformed into interactive trays and play areas for use in Burger King UK restaurants in partnership with circular economy specialists Pentatonic. To announce the brand’s move on the reduction of plastic, a fully sustainable sculpture of a Jeep-driving bunny, Beep Beep, who represented all the toys being recycled across the country was installed at Southbank Observation Point and to encourage everyone to join the Meltdown – and we are loving her!
Free food, a reduction of single-use plastic, a selfie with a giant bunny and a whopping 1,380 media hits to date: what more could someone want?!
Head down to your local Burger King to get involved in the #Meltdown!
In other big news, Frank was crowned PR Agency of the Year at the UK Agency Awards 2019 this week.
We’re proud of this achievement and hoping to pick up more trophies this year!
Bragging over, back to the news.
Downton Abbey Opens Its Doors Through Airbnb
Highclere Castle is the home of Downton Abbey, which hit the big screen this week, and it is opening its doors to offer fans a once in a lifetime opportunity.
Lady Carnarvon and her husband cordially invite two lucky Downtown Abbey fans to spend one night in the 17th century Victorian manor. The listing on Airbnb reads “for one night only, you can sleep in one of the Castle’s iconic bedrooms and get the opportunity to live like the Lord or Lady of a stately home.”
Highclere castle is situated around 50 miles from London, close to the town of Newbury – perfect for a quick country getaway – and whoever stays should expect a royal treatment.
All lucky Downton Abbey fans have to do is have a verified Airbnb account with positive reviews and, most importantly, love Downton Abbey.
Get ready, as bookings for this unique experience can be made from the 1st of October 2019.
Spotify Is Sending Us Back In Time With Its ‘Listen Like You Used To’ Campaign
Spotify’s Listen Like You Used To campaign is giving us serious nostalgic vibes, and we’re here for it.
The campaign features hit music from the 80s and 90s, while using clever wordplay on classic lyrics, artists and track names in the hope to remind listeners that, while their lives have changed, their favourite classic songs remain the same.
In a bid to appeal to Gen X listeners, the ads cover a wide range of genres, from the much-loved Spice Girls to UB40 and the campaign shows funny juxtapositions between the times – such as comparing 1995 American rock band The Smashing Pumpkins to the 2019 equivalent smashing avocados.
Spotify’s UK marketing director, Olga Puzanova said “We had a lot of fun in the office looking back over the most well-loved tracks and artists from our listeners’ younger years, and coming up with creatives to update them for 2019”.
A nostalgic campaign from Spotify to get everyone to listen like you used to. Alexa… play Spice Up Your Life.
Instagram Posts Can Now be Scheduled in Advance Using Facebook
Facebook’s Creator Studio will now allow Instagram users to schedule their posts to be published at a later time.
While users previously had the ability to schedule posts using third-party tools, this move marks the first time users can make use of this handy function through one of Facebook’s services.
This feature isn’t available to everyone… yet. In order to access this exciting new perk, users must have a business account registered with both Facebook and Instagram.
Is Ignoring Trolls the Best Way to Silence Them?
Following the success of Jesy Nelson’s emotionally-charged ‘Odd One Out’ documentary which was released last week, online trolls have once again been at the forefront of national discussion.
In the documentary, Jesy detailed her experience with online trolls who bullied her over social media to such an extreme extent that she became severely mentally ill.
Following this, a number of campaign groups, as well as prominent figures such as Eddie Izzard, Sadiq Khan and Gary Lineker, have spoken publicly about their belief that ignoring trolls is the best way to deal with them. They believe that refusing to engage with hate simply starves it of a voice.
This school of thought has now formed the basis of a new report which outlines guidelines on exactly how we should be dealing with trolls in our increasingly online and social media-led world. Powerful, important, and worth the read.
Stephanie, aka @nerdabouttown, is an award winning plus-sized style content creator and body confidence advocate from London. Her feed is all about body positivity, embracing the beauty in yourself along with some must have style tips and inspiration.
Stephanie is giving her 41.6k followers some serious empowerment love and is also a multi-award nominated blogger, who has been writing for over 10 years about having an ‘active presence within the body positivity community’.
Frank are currently working with this empowered beauty on Direct Line’s Real Life Cover campaign and she has made some beautiful content. We are very excited to see what the future holds for @nerdabouttown.