The Week That Diet Coke’s Flavours Got Even More Fabulous

Drag Queens

Fabulously Fierce Drag Queens Bring Diet Coke’s Flavours To Life

To celebrate its fruity flavour portfolio, Exotic Mango and Twisted Strawberry, Frank client Diet Coke teamed up with The Globe Girls to transform them into Ms. Twisted Strawberry and Ms. Exotic Mango for one night only.

10 VIP media and influencers were invited to attend a spectaular event, where they were greeted with Diet Coke cocktails and offered a professional, drag queen makeover, before having a masterclass on all things fruity and fabulous. There was also a surprise, high energy performance from the queens- which went down a treat!

Diet Coke Can

Challenging Stereotypes? Diet Coke Can

More Diet Coke news… Coinciding with Pride celebrations last month, Diet Coke launched a range of label free cans in the US to create a conversation around stereotypes. These cans were distributed across a number of events and festivals in New York and Los Angeles.

The campaign was supported by a series of short videos, which reinforced the tag line- “labels are for cans, not people”. This core message aims to support relevant social issues and challenges the labels which are enforced onto people on a day-to-day basis.

Having received great attraction and public support, Diet Coke are now considering distributing labelless cans in supermarket stores. An all-round thumbs up from us!

Apollo 11

“One Small Step For Man, One Giant Step For Social Media”

Ahead of the Apollo 11’s 50th year-milestone, an exact account of the events leading up to that historic occasion has been recreated on the @apollo_50th Twitter feed. The account was set up independent of NASA, however by live tweeting, followers are taken back in time to experience the Apollo space program as it happened 50 years ago.

The account has created a social storm, with an emerging hashtag #Apollo50, which has created a global conversation. One of the astronauts, Buzz Aldrin, got involved in using the campaign hashtag and released a video of him reminiscing on his trip to the moon.

@KrisNaudts, CEO of Frank-client, Culture Trip, encouraged people to get involved and follow the account, reminding his followers of the “extraordinary” event in world history.

A great example of how Twitter is a powerful medium in allowing people to connect with memorable events in history.

Snapchat

Snapchat has vowed to embrace its potential as an entertainment company. They are now angling to be a competitive home for streaming content. It will fortify a slate of 80 original programs through Creator Shows. The idea is to take what celebrities and personalities are already doing in their Stories and give them a new platform. Filmed and shared in the same short-form, vertical-video orientation, these shows will help these platform personalities extend their reach and ‘keep them invested in building their businesses on Snap through monetisation’. Celebrities like Serena Williams, Kevin Hart and Arnold Schwarzenegger have all signed on to develop and produce shows.

Twitter

This week Twitter has started to roll out a new interface for its web users that includes several key features, like a newly designed emoji button. The most important changes are tiny shortcuts to make tweeting easier. A large, dedicated button in the tweet box makes it easier to add an emoji, an updated trending section appears on the right-hand side, and little aesthetic updates make it easier to see who’s involved in a conversation. The desktop version has also condensed from three columns into two. For users with multiple accounts you can now also be logged in to more than one Twitter account at a time from the desktop.

Apple Release

There are 59 new emoji coming to iOS later this year, Apple have given us a sneak peek into what we can expect. The preview came on World Emoji Day and it revealed more inclusive options that users have long been asking for. There will be disability-themed characters, interracial couples and as always new food and animal options. Animals to be included are a sloth, orangutan, skunk and flamingo. New food items are a waffle, a bulb of garlic and a stick of butter.

Instagram

Instagram Is Hiding The Number Of Likes And Twitter Starts To Test ‘Hide Replies’

Thursday this week Instagram rolled out its newest design shift for a test phase. It is hiding the number of likes on posts. This is active in Ireland, Italy, Japan, Brazil, Australia and New Zealand.
You will be able to see the number of likes your posts get, but you will not be able to see how many likes posts from others receive. Instagram wants this shift to help people focus on content they post rather than the likes it generates. Twitter is also rolling out a new test for a ‘Hide Replies’ feature in Canada which gives users the ability to hide any replies to their tweets that they feel do not contribute to the conversation.

Tania B

Tania B Darling

Tania B is a travel and lifestyle blogger who promotes brands, products and locations amongst her followers.

With a following of 71.8K on Instagram and an incredibly popular blog, Tania is able to share all the coolest travel hotspots, best foodie inspiration as well as, her favourite fashion and beauty products with her audience.

Her blog, ‘The London Thing’ is renowned for sharing all things fun and exciting about London – her Instagram is full of mesmerising shots that show off the true beauty of some of London’s best locations! So, if you’re living or visiting this big, bad city – be sure to check her out!