The Week That Veganuary Took The World By Storm

Sian Gabbidon at Frank

We’re Hired!

New Year, New Clients…

Frank is excited to announce that it will be representing the newly crowned Apprentice winner, Sian Gabbidon. Frank will handle all PR and marketing for Gabbidon’s swimwear label ‘Sian Marie’ in an extension of the agency’s work with Lord Sugar.

Frank also announced this week that it has been appointed the retained agency for Vorwerk, and will handle all media relations activity for two core brands in the Vorwerk family – vacuum cleaner Kobold and premium food appliance Thermomix

We can’t wait to get started!

#VeganSausageRoll

Veganuary Blues

You may have seen a Frank story for client VoucherCodes this week, revealing that Veganuary is now as popular as Dry January. Well, even if you missed it, the guys at Greggs certainly didn’t – as the king of sausage rolls announced the launch of the #VeganSausageRoll, which took social media by storm this week, with a little thanks to Piers Morgan’s menacing.

Greggs, which sells 1.5m traditional pork sausage rolls a week, says the Vegan Sausage Roll is intended to emulate some of the original’s classic features. The delicacy contains 96 layers of light and crisp puff pastry – made with vegetable oil – and a “bespoke” Quorn filling.

The launch comes after 20,000 people signed a petition by Peta last year challenging Greggs to produce a vegan variety of the infamous pastry. The news comes in the same week that McDonald’s announced that for the first time in the company’s history, it too has gone plant-friendly after introducing a vegetarian Happy Meal to its UK menu.

One small problem, the Vegan Sausage Roll costs £1.00, as opposed to the 95p it costs for the traditional pork sausage roll. Find me anyone who has that extra money to spend in January!

Billboards

[Fifty] Three Billboards Outside *Downtown Stockholm 

As temperatures rapidly begin to fall in Sweden, 53 billboards across downtown Stockholm containing festive advertising have been swapped for directions guiding the homeless to their nearest shelter.

As a result of the freezing temperatures, emergency homeless shelters have been opened to cater for those in need. Interactive billboards have been created in an attempt to assist the homeless in locating the shelters – they direct people to warmth where they can rest, avoiding fatal illnesses.

As well as offering directions, the billboards encourage the public to donate basic necessities such as blankets and food, as well as volunteering their time to help.

In Europe, it is estimated that 4.1 million people live on the streets. Thank you, Stockholm, for restoring our faith in humanity, now it’s time for us to folllow suit…

Steph Weller

stephweller97

Steph Weller is an accessible luxury travel and lifestyle influencer/blogger.

Steph doesn’t allow her wheelchair to get in the way of her dreams of luxury travel. Her aim is to show both companies and individuals that luxury lifestyle and travel shouldn’t be off limits just because of a disability.

Steph’s work in making the luxury travel sector more accessible has also gained her major recognition in 2018 – she was named on the Shaw Trust Disability Power 100 List, which names the top 100 most influential people in Great Britain with a disability or impairment.