Frank Appointed By Diet Coke
Some exciting news broke this week – as PR Week revealed that Frank has been appointed by a little brand called Diet Coke to handle its PR.
Frank’s Founder and Managing Partner Andrew Bloch described Diet Coke as a “dream” client and, while we can’t say much about what we’ll be doing yet, we can say that 2019 will start with more than a fizz!
The Real John Lewis Advert
Twitter decided to get involved with the festive fun and unveil its Christmas advert this week. The star of the ad this year was John Lewis – no, not the retailer – the man from Virginia, USA who has achieved Twitter fame thanks to his handle @johnlewis.
John gets over 50,000 tweets a year mistakenly directed at him and has amassed a cult following of almost 60,000 followers!
The light-hearted ad shows John Lewis (the real one) in his home, over 3,000 miles from the UK, replying to customer queries. With this in mind, Twitter says ‘This Christmas get involved in the conversation. Even if it is by mistake.’
Are You Proud To Be British?
This week, Findmypast DNA created conversation around the topic of where we’re from.
In a Frank campaign, the brand revealed a new report stating that fewer people are proud to be British – but more of us than ever are proud of our regional roots.
With over 200 pieces of coverage to date, the campaign aims to shine a spotlight on the new Findmypast DNA product which can pin point your exact regional DNA breakdown.
Taco Bell x Big Ben
London’s iconic Big Ben has been silent for quite some time now due to renovations, but on the 19th November Londoners thought they heard the chimes… or did they?
To drum up publicity for the opening of Taco Bell’s first ever London restaurant (!!), the fast food chain (basically) hijacked Big Ben for the day.
The brand enlisted the help of a sound engineer to create a digitised version of its signature bell to sound like the famous Westminster chimes.
Speakers were hidden in rickshaws driving around the area to make people believe the sound was coming from the famous landmark, causing quite a lot of confusion in the Capital. The brand coined this clever stunt an ‘urban camouflage approach.’ Genius.
Andrex isn’t all about cute puppies and soft toilet roll. As part of their Toilets Change Lives initiative, Andrex has teamed up with WaterAid to create a pop-up toilet in Boxpark, Shoreditch to highlight the poor sanitation conditions that affect 2.3 billion people around the world.
The scene was created in the run up to World Toilet Day on the 19th November and
the installation brings to life the shocking conditions faced by these families without access to clean, safe toilets.
As part of the initiative, Andrex has vowed to donate at least £480,000 to WaterAid by 2020 to build new public toilets, helping communities around the world.
Nice work Andrex.
Carl Thompson is a Male Lifestyle blogger who has racked up over 50,000 Instagram followers. His blog covers all things lifestyle, grooming, style and travel – just to name a few.
Carl is a Joe Malone ambassador and is also the founder of Hawkins & Shepherd – a luxury handmade shirts company.
Check out his Instagram for pictures of Carl looking very suave in a whole host of suits ..