Lily Allen fronts Vype x House of Holland 2nd Collaboration
This week, the Frank team have unveiled everyone’s fave singer, Lily Allen, as the face of Vype x House of Holland’s 2nd collaboration. Yes, that’s right – we’re building on the success of last season’s campaign and hitting the runway yet again!
Lily has been known for smoking over the years and now she is looking to make the switch to vaping with Vype, and fronting the new collaboration; shot by the one and only photographer to the stars, Rankin!
Rankin has shot Lily in seven house of Holland outfits, styled to showcase the vibrant colours and design of the award-winning ePen 3, alongside limited edition pieces Henry Holland has created for the ePen 3 range as part of his AW19 collection.
Watch out London Fashion Week, Vype x House of Holland are coming! As you’d know if you read any national news outlet this week…
Virgil Abloh Has Teamed Up With Evian To Create A Chic Environmentally Friendly Bottle
Designer Virgil Abloh, artistic director of Louis Vuitton menswear, is making a splash at New York Fashion Week, and it’s not for his work at Louis Vuitton or his own label, Off-White. Virgil has unveiled his latest masterpiece, a glass water bottle, made by sustainable water filtration company SOMA, in partnership with Evian.
The 17oz glass bottle features a bamboo lid and a white silicone sleeve printed with the grey Evian logo and the words ‘Rainbow Inside’ plastered vertically, in the designers signature quotation marks.
The limited edition, luxury design object will be sold on matchesfashion.com, however there is no word yet on the price of this sought after bottle.
Virgil Abloh became part of Evian’s creative team back in December, as creative advisor for sustainable design. Together, Evian aims to become a 100% circular brand by 2025. This means it will only use recycled plastic in its bottles and work with recycling companies to ensure that these bottles go on to be recycled again after they’re used.
Leave it to Virgin Abloh to make environmental water bottles fashionable. Helping the environment never looked so good!
The Best of Valentine’s
From a Valentines survival kit from Clas Ohlson, to a sausage in the shape of a heart from M&S, brands were out in full force to celebrate Valentine’s Day!
Frank client Clas Ohlson released a range of Valentine’s Survival kits with something for everyone. The limited edition collection features a V-Day For Dummies kit, a Make Up Don’t Break Up kit and a Block It All Out kit.
Frank client VoucherCodes released ira PALentine’s day research story which uncovered that millennials find Valentine’s Day so lonely that they are returning to their exes or spending it with friends instead to avoid being alone!
Alongside this, VoucherCodes created the ‘Compatibility Calculator’ for readers to put their relationship to the test. The quiz generated a compatibility score for you and your partner, however if you got a low score, maybe it’s time to break up.
M&S announced it was be releasing a ‘Love Sausage’, a delicious romantic dish to cook for breakfast, this Valentine’s. The brand took to social to ask consumers ‘Are you ready for our love sausage?’. The witty comment ensured everyone was on the lookout for these ‘Love Sausages’.
Vype iSwitch Launch – The Revolution of Vaping
Frank this week launched the new Vype iSwitch on the 39th floor of one of London’s most iconic buildings, the Gherkin.
Vype unveiled ‘Puretech’, a revolutionary new vaping technology, to a packed house of media and influencers hosted by Heart radio presenter, Zoe Hardman.
Specially selected guests sipped cocktails served by robots overlooking London’s skyline as they were addressed by BAT UK general Manager Gemma Webb.
A great night had by all!
Beckie Hart is a London based fashion and lifestyle influencer. Beckie’s Instagram channel is a one stop shop for fashion, beauty and style inspiration.
Beckie’s channel focuses on high street affordable looks, and has all of her outfits tagged on her Instagram feed. With 40K followers on Instagram, Beckie Hart is one to watch!
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