THE BIG

REWILD

MANAGEMENT
CREATIVE
STRATEGY
Tilda Publishing
CHALLENGE
Create a launch moment for Innocent's Big Rewild Initiative.

WHAT WE DID

Frank launched an unbe-leaf-able activation, which saw Trafalgar Square transformed into a wild garden. 6,000 plants, trees and flowers were used to announce the launch of Innocent Drinks’ ‘The Big Rewild’ campaign - an initiative to rewild and protect 2 million hectares of land and bring nature back to our communities.


Ray Mears hosted the installation, kickstarting the campaign in support of the Orchard Project, where we gave away three million seeds via plantable seed paper. We really did make the world a leafier place.

  • 641
    Pieces of coverage
  • 18
    National broadcast
  • 321M+
    Combined reach
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