BIG REWILD

INNOCENT

Launching The Big Rewild for innocent smoothies

Frank undertook one of the most ambitious campaigns in our twenty year history – a one day only rewilding of London’s most famous landmark, Trafalgar Sq. Hosted by Ray Mears, this made for media moment was featured throughout the day on broadcast and covered by over 600 media outlets by the end of the week.

Frank launched an unbe-leafable activation, which saw Trafalgar Square transformed into a wild garden. 6,000 plants, trees and flowers were used to announce the launch of Innocent Drinks’ ‘The Big Rewild’ campaign - an initiative to rewild and protect 2 million hectares of land and bring nature back to our communities.



Ray Mears hosted the installation, kickstarting the campaign in support of the Orchard Project, where we gave away three million seeds via plantable seed papers. We really did make the world a leafier place…

PIECES OF COVERAGE
FOOTFALL
REACH
641
80,000
RESULTS
693m
BROADCAST HITS
PIECES OF UGC GENERATED
increase in traffic
18
xx
150%

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