The charity partnership would see Zurich Insurance support the Marine Conservation Society's promotion of Blue Carbon (where CO2 is trapped under the ocean), and one of the most effective ways of doing this is through the planting of sea grass. We didn't know what it was and it turned out consumers didn't either.

Our strategic approach was an edu-tainment campaign to educate new generations (and their parents) through the art of story-telling. And so we created a children’s book: “The Secret Garden Under the Sea: Seanna the Seahorse and friends”, telling the story Seanna the sea-horse (whose natural habitat is sea grass) and her sea life friends.

We backed our launch with a few punchy stats to identify the problem; 69% of UK parents had never heard of blue carbon and that 92% of seagrass has vanished over the last 100 years. To bring media and broadcast appeal, we enlisted children’s TV presenter and climate change champion, Ade Adepitan, to co-author the book, and Erin Mackay, a recognised illustrator, who brought out book and story narrative to life visually – which proved successful after landing interview pieces on ITV London & national titles.

Building gravitas, we worked with local MPs and schools, whereby we filmed the first ever book reading in a London school to show the appetite for learning on the subject, The book itself was available in e-book and audiobook form on Spotify, as well as hundreds of physical copies for local schools.