As official sponsors of the FA, Weetabix had a shot at the Men’s World Cup 2022.

Taking a two-pronged approach, we launched The Weetakix Challenge that would see members of the Men's England Squad undertake a penalty challenge with a difference, and have some fun with the Weetabix Self Portrait Challenge.

The result? Interactive video content, live match commentary, news-jacking action and endless Weetabix fan creations meant the Men’s World Cup was a win for Weetabix!