WORK
CONTACT
PR4GEO™
FRANK.SOCIAL
FRANK PR

CARAMELISED

MINIS LAUNCH

OOH
STUNT
SOCIAL

WEETABIX

Tilda Publishing
CHALLENGE
With the launch of the new Caramelised Biscuit flavour, Weetabix Crispy Minis needed to cut through an increasingly cluttered cereal aisle, where new products drop constantly - and become the breakfast (and after-school snack) teens crave. The campaign needed to inspire kids to get outside and get active in true “Have You Had Yours?” style.

WHAT WE DID

We tapped into one of the fastest-growing teen passions: skateboarding. Fronted by 17-year-old Team GB skateboarder Lola Tambling, we created a social-first campaign spanning Social, VOD, PR and Experiential. The hero ad creative featured Lola skating through a bowl of Minis, followed by a PR & experiential activation in London with a real-life Weetabix Crispy Minis Skate Bowl. The event resulted in content from family influencers and broad media coverage, supported by research showing that many kids want to try new sports but face barriers.

THE RESULT

  • 47
    Pieces of coverage
  • 548M
    PR reach
  • 198
    Total brand mentions in coverage
  • 26M
    Paid social impressions
BACK GET IN TOUCH