The All Stars campaign introduces four iconic athletes and their tips for success, along with the role a Weetabix breakfast has played in their journey: Dame Jessica Ennis-Hill, Sir Mo Farah, Leah Williamson and Ade Adepitan had stories to tell.

An integrated campaign across Instagram, Facebook and TikTok with a hero film introducing the team, supported by individual cutdowns and behind-the-scenes content bringing audiences closer to the athletes’ stories.

 Press interviews across national and lifestyle titles deepened the narrative, with each all-star sharing how routine, structure and resilience shape their success, anchoring Weetabix as a meaningful part of their daily habits.