We launched the nation's first Mana Mural for Dwayne "The Rock" Johnson's tequila brand, Teremana. We invited consumers to share messages of positivity, including gratitude and hopes for the future, by contributing to a large mural decorated with the slogan "Share the Mana."

To enrich the narrative and drive media coverage, we partnered with positivity-spreading duo, AllOnTheBoard for the launch and offered opportunities for the public to sample the signature People’s Margarita.

The result? Headlines, UGC, social content, influencer posts, likes, comments, views and good vibes