We launched the "White Claw’s Smallest House Party" – a fully-equipped, pre-set touring house party space – offering a unique opportunity for people to enjoy a seamless, ready-made celebration for influencers, consumers & media alike.

The house featured a stocked fridge of White Claw, branding, professional sound and lighting, DJ decks, and other party essentials. The initiative was amplified through curated photography, videography, and a limited booking system, generating buzz and user-generated content (UGC) for the brand to share.

We made White Claw part of the conversation and put it at the heart of the party