IVERSARY

NEWSJACKING
CREATIVE
MEDIA RELATIONS

PRET-

Tilda Publishing
THE CHALLENGE
Keep Pret A Manger front of mind as more than just a quick pit-stop for lunch

WHAT WE DID

We created the ultimate anniversary for a couple who celebrated their first year together after meeting in the queue at a Pret store.


A romantic table for two was set up in their local Pret shop after hours where the couple enjoyed a three-course meal of their favourite products, completed with candles, rose petals, and fairy lights. Personalised menus and coffee cups saying ‘Luke & Juliet: The Perfect Brew Since 2023’ made the evening even more special.

THE RESULT

Media headlines positioning Pret as more than just a place to pick up a healthy lunch

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