What better way to celebrate the return of an icon, than by partnering with another icon from the same era. We created the first Fish & Chip shop on National Fish n Chip Day, that didn’t serve a single fish or chip.

Instead, we went full chippy with their iconic biscuits - served in paper cones, paired with quirky condiments, and dished up by the nation’s favourite football pundit, Chris Kamara.

We marked the moment by turning up with a fully branded van to the streets of Camden and served over 400 customers our cheeky butties and buns.

Coverage landed in all the right places: full page in the Daily Star, feature in the Daily Express, and our video on the Mail Online, plus a huge segment on TalkSport that had people tuning in – not to mention the reach Kammy’s social channels secured with over 1 million hits.