WALK WITH

A SURVIVOR

MANAGEMENT
CREATIVE
STRATEGY
Tilda Publishing
CHALLENGE
In 2021, with travel to Poland not possible due to the pandemic, we were tasked with bringing the annual Holocaust Memorial Walk closer to home.

WHAT WE DID

With Holocaust survivors decreasing in number, time is running out for survivors to share their testimonies. The March Of The Living charity needed a new medium to share survivors' stories.


As a result, we created a series of films – ‘Meet The Survivors’ – where we paired up leading British celebrities and influencers Matt Lucas, Ronnie O’Sullivan, Robert Peston, Baroness Karren Brady and Eyal Booker with some of the Holocaust survivors who would have normally led the March of The Living, to create a series of emotional, hugely moving, inspirational and educational films. The walks and talks were then edited into a series of five individual 15 to 25 minute films which went live on Holocaust Remembrance Day on April 8th. We worked with each celebrity to maximise the promotion of ‘their’ film via their social media channels, producing cut-down versions and clips and providing still photography and other relevant assets.

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