We spotted a unique opportunity for Green Flag, as a leading breakdown and road recovery expert, to ‘rescue’ the old and used iconic red and yellow vehicles – as if they were real cars – so they could be recycled. For each one rescued, Green Flag donated a brand new Little Tike toy car to children’s charity, Toy Project, so a disadvantaged kid could have one just in time for Christmas!

Three months of meticulous planning and fast pedalling, we created a bank of assets including video and imagery, to bring to life a heart warming case study of Little Green Flag’s first customer.