We built a communications plan that told the story from the announcement of the swim, to Lewis’ Christmas Scottish training camp, to him entering the water for the final time on Thursday 23rd January and risking his life in the seas under Antarctica.

We established a 24/7 news-room, keeping global media across every single twist in Lewis Pugh's latest challenge.

The result? Global media headlines for the duration of the swim and an invitation for Lewis to address world leaders at COP.