Jammies Social Relaunch

DODGERS

SOCIAL

LAUNCH

MANAGEMENT

CREATIVE

STRATEGY

JAMMIE

CHALLENGE

After a 2 year hiatus, it was time to bring back the Jammie Dodgers social channels and drive serious Talkability® online for one of the UK’s most iconic biscuit brands.

CGI

AUGMENTED REALITY

WHAT WE DID

For launch, we teamed up with CGI artist Rekode to create three #WTF social assets showing Jammie Dodgers causing mischief in the most unexpected of places including Big Ben, Piccadilly Circus and a Jammie Dodgers HQ. These assets kicked off our new social strategy for Jammies – encouraging our audience to act their shoe size, not their age.

REACTIVE CONTENT

To establish cultural relevance on our channels, we created and continue to create an abundance of reactive content across social.

REACTIVE CONTENT

To establish cultural relevance on our channels, we created and continue to create an abundance of reactive content across social.

ALWAYS-ON

CONTENT
CALENDAR

UGC

Keeping the brand’s cheeky, mischief alive. Tapping into relatable moments and cultural hooks, giving audiences a steady stream of snackable content.

@JammieDodgersOfficial

8M

Reach
11%

Follower Growth

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