Only 23% of kids get their five a day and 36% of parents find it challenging to get little ones excited about fruit and veg. Pair this with the innocent’s challenge to showcase their juice pouches are nothing but fruit and veg – it was time to reinvigorate our love for the good stuff. And so we launched the innocent ‘Crushing It Summer Games’.

A unique games event hosted at the Olympic Park, alongside Olympian Greg Rutherford, we filled the space with quirky machines where families could crush, squeeze and blend fruit & veg by working out to make their very own smoothies – whilst having fun ofc.

Over 1,500 media, influencers and Londoners attended and the brand landed over 6 hours of broadcast airtime